Eco Insight: Real-Time Carbon Tracking Extension
Explore how Eco Insight transforms everyday shopping into a powerful sustainability tool. From real-time carbon tracking to eco-friendly alternatives and user success stories, dive into a seamless journey that turns every purchase into a step toward a greener future.
Storytime
I grew up in Chennai, Tamil Nadu a bustling city where the heat is relentless and the streets are choked with traffic and industrial smog. Every day, I felt the weight of soaring carbon emissions all around me. I asked myself: “What can I do? I’m no scientist, I can’t invent a zero-emission engine.”
Then it hit me: I didn’t need to build a physical product. I could empower millions with information. That’s how Eco Insight was born a simple browser plugin that shows you a product’s carbon footprint before you buy. A small popup displays a clear percentage, based on real data, right next to the price tag.
Imagine if just 5 out of every 100 online shoppers started choosing lower-emission options. Together, we could cut carbon levels, clear our air, and protect our cities, one purchase at a time.
Join me in making every click count. Let’s breathe easier.
Competitor Analysis
Data on our top competitors.
Avatar
Thought Board
I’ve mapped out my thoughts in a Figma-like layout. Just drag through the canvas to see everything I’ve put together.
Freeform Canvas
DRAG TO MOVE
Sketches
Hard for the average person
to understand.
Business Objective and Feasibility
Can this product succeed in the market from a business perspective?
Why It Wins?
Highest Impact on Behavior
Users decide on the product page, giving info right there maximizes chance of a sustainable choice.
Quick to Market
As a standalone embeddable widget, it can be launched on partner sites in weeks, not months.
Foundation for Growth
Later phases (rewards, tracking) can hook into the same score data.
Why I believe this idea will work.
What makes me sure this idea has something special.
By meeting users where they shop, driving tangible business KPIs, and requiring only a lean technical lift to implement, the Eco‑Insight offers the strongest combination of user value, commercial upside, and launch velocity.
